well, IIRC he said he choose to work with ATC for years, so I assume that it's before he got to listen to all those genelecs, I do mentioned far before that I have listened to a set of SCM150 side by side to a set of vivid, and it did sounded dull in the high frequencies which sounded like HF roll off to me in that occasion, it's can be anything but it's as much a preference for me to you and Torbach, it's a personal choice and after all those I tried Neumann and Genelecs in local dealer before I purchased the 8030, that's personal preference so the final speaker I choose didn't matter to others.We should probably wait for Torbach's own reply, but why do you assume he was listening to ATC speakers before he heard all those Genelecs he mentioned, and somehow was used to an HF roll-off?
Do you even have any experience listening to ATC speakers, or are you just assuming they have a noticeable roll-off in the HF based on some of the measurements you've seen, measurements you have no deeper knowledge about?
The ATC speakers I have doesn't lack any high-frequency details and are one of the most balanced speakers I've listened to. They even have fairly good bass extension in my listening room, but I always have used subwoofers with any speakers I had to get those last octaves, which anyway makes the sound system more adaptable to the specific listening room.
Anyway, for the "next purchase", I really think the best next upgrade for most ASR members would be some sort of acoustic room treatments instead of new gear. It seems like many people here think EQ is a real substitute for that, but even for a normal living room, there are many nice-looking solutions like absorbers with paintings and stuff like that.
EQ is the last tool in the toolbox that you should only reach for when you can't go any further with speaker positioning, listener positioning, and room treatment. Those things will fix things where the problems occur, EQ is mostly a tool for hiding the problems.
In that listening occasion with my hifi friend, the ATC HF details is still there, though sounded distant and dull, slighlty off balanced or veiled, I dun know how to say that but that part is my personal feel, for which is more correct, I would trust measurements more, the more a constant sloped curve fitted to whatever target seems more likely to be correct to me, we didn't see any final measurement of simple FR in LP of Northward's room nor Torbach's room in final form, and the only measurement he shared mid way through his room building was in 1/3 octave, so a lot of info is really not available, if any roll off is there or not, only the measuring equipment can tell, not our personal feel/impression. even in crappy TV built in speakers, before having something to compare, ppl don't notice that some sound is missing either