Correct - different products, but trying to achieve the same - by using REW to determine Gain, delay and PEQs per sub if I am not mistaken. Main difference to me - MSO is freeware, SFM is 4 digit $ And yes, Trinnov doesn‘t offer this service.
Measurements for MSO or SFM are made by REW, yes. I am not sure if other measurement SW can be used for SFM but suspect so -- I doubt it started with REW since SFM has been around a while. I suspect any reasonable format can be used and preprocessed in Matlab or whatever. I still have my "pro" measurement SW but have not used it in several years now -- REW is ubiquitous and I have a calibrated mic (CSL UMIK-1), so setting up my Earthworks mic, preamp, audio interface, etc. is just not worth the effort.
Both programs require you to take measurements, crunch the data off-line, and then load filter coefficients into your processor.
Yes, MSO is free, thanks to Andy's dedication and tireless support!
SFM is free if you do the measurements and let your dealer handle getting data to and from Harman to provide the numbers for you to plug into your miniDSP. At least that's how it was presented to me, and only for SDP-75 customers IIRC (and maybe only with Harman speakers, not sure, been a while).
You can also do it without a miniDSP if you have enough channels in your SDP-75, which I do (planned it that way). Where I crossed wires was in thinking I could just run the program on my SDP-75 given I have enough channels for my subs. That is not true; you still have to take measurements and send them to Harman to crunch through the SFM program to generate the filter coefficients. I got mixed feedback on costs for doing it inside the SDP-75 since that is what I had planned to do.
When I first asked, I got a cost sheet for on-site calibration including SFM, which is not what I wanted. That was four figures. After a little digging, you can pay a calibrator's hourly rate (probably $150~$200 per hour) to have them enter the parameter values since the SDP-75 does not expose the PEQ to the end-user. That is where I got two different answers; apparently some will only do that on-site since it requires essentially an OS update, while other(s) can do it remotely with you there to reboot the processor (I think, not sure if other assistance is required -- it is essentially an OS update to access the PEQ engine).
I also asked about licensing the program since I have Matlab and am still dialing in speaker and subwoofer placement (so expected multiple iterations). At the time that answer was "no". I got buried by work and such about then, and later heard there was to be an update late this summer enabling PEQ on the SDP-75, which should allow users to enter the numbers. The process would be to take a series of measurements as shown in the Harman handout, send them off (via your dealer) for Harman to crunch, then enter the resultant delays and filter coefficients into your SDP-75. I have not been in contact with anyone about that since early this year (ca. February, I think).
This is all pretty much an aside to the overall question of getting a Trinnov (or SDP-75). SFM is not critical to me since I have things dialed in pretty well just using the Optimizer, and there are other ways to handle the subs already built into the SDP-75/Trinnov that do not require MSO or SFM. Or I could get a miniDSP and do it that way, just resistant to one more thing in the system and just not enough hours in the day...