My motivations are all over the map..
Like many here I love this Hi-Fi stuff
... For the longest time ( speaking for many, I think) I have spent a lot of money on the hobby based on B.S. spewed by an ecosystem I call the High Audio Industry. We have heard "vast" differences, moved speakers, treated our rooms, changed our gears and sometimes
our cables , some went as far as their power cords .... for poor , unsatisfying results.
We have now an independent entity that want to try something else :Measures gears using Science. Independent and repeatable measurements to advance the cause. We can go for days discussing the underlying philosophy and all the pitfalls that may come with such. One thing remains clear, we need this, some kind of scientific evaluation for our gears. This is a step in the right direction and it cost us little to contribute.
P.S. I have no vested interest in this.