Hi—I’m also an art director (25+ years), and have worked on corporate branding for large (global) companies.
I didn’t get through this entire thread yet (will get back to reading after this) so forgive me if this has already been pointed out, but: design will never please everybody.
If you try to make everyone “happy”, nobody will be happy with the generic or incoherent results. This is why corporate branding isn’t a free-for-all asking everyone in the company to pitch in their two cents.
I appreciate the initiative, spirit, and skill of the OP. The proposals are certainly contemporary-looking work. It’s the client-approval path that seems off the rails to me. Ultimately the client is Amir. Pitching this to him by PM would have been more efficient.
I enjoyed the comment that drew an analogy between engineering and design. Both are problem-solving, but each in their own sphere of reference.
Design is fundamentally subjective, so it’s interesting to see it discussed in a forum that’s devoted to objective analysis.