From the first frequency response graph I could probably understand why Sundara would sound brighter than DT770, because you'll see that the DT770 has significantly more bass which makes it sound warmer. The Sundara also has more energy in the 2.5 to 4.5kHz area which is a place of high hearing sensitivity so increases in dB here will be readily felt/heard - so again that is an aspect that increases the brightness of the Sundara. So to me the frequency response graphs would support your listening observations of Sundara being brighter than DT770.Now we are talking about FR but somehow some headphones sound less bright despite having more treble or less boomy/present despite having more bass. I wonder if this is related to presentation and soundstage. On paper you see more treble but it's perceived as less treble with different location/distance by brain. That more treble gives different cues to the brain(to make sense of the sound) so you perceive it as less offensive.
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An example in my case: Hifiman Sundara, pretty much harman tuned headphone with 90+ adherence score yet it sounds way brighter than DT 770 which is famously bright and peaky headphone. 770 sounds somewhat dull and diffused, distant, like sound comes from other room(kinda). Sundara on the other hand, sound raw and incisive, very forward and close to eardrum.
Example song:Sundara sound disturbingly bright here. Splashes tearing my eardrums. 770 don't.
Or another example:
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Arya is famous with it's bass. HD800S famous with it's lack of bass. Treble too, HD800S regarded as bright Arya seem brighter in graph.
Fit, comfort and sound presentation is crucial at making sense of the sound via brain. I feel our interpretation of FR is limited or FR is just one part of the puzzle.
The second frequency response graph, I'd agree that you'd expect Arya to sound brighter. I don't know how many units of headphone were measured by Crinacle to come up with those averages, but if it's only based off one headphone for example, then the unit to unit variation factor could creep in, thereby making it hard for us to place too much weight on this comparison, we may not know if this reflects the reality of most of these headphones out in the wild. Having said that, the HD800s apparently has super low unit to unit variation - I heard Oratory say as much, I think he's measured a number of these HD800s......however I don't know what the unit to unit variation is like for the Arya, could be that this headphone is not being totally accurately portrayed in this frequency response graph.
So in conclusion, I think it's a bit hard to say that there are other factors that describe tonality apart from the measured frequency response of a headphone - ie your "presentation & soundstage" influence theory. I mean it's possible that some people don't get a good seal when they wear a certain model of headphone which would result in less bass and brighter sound vs published/measured frequency responses, so that's certainly a factor in differences.....but I don't really see the "soundstage" aspect of headphones "upsetting"/invalidating the tonality we see in measured frequency responses. I do think soundstage exists as a quality in headphones but I don't think it would have the influence you're suggesting, that's my read on it.