Not sure exactly what I'm 10 years late to, but I'm aware of data-bass, great site! Interesting article, but not feasible for the average consumer to manually apply custom EQ per movie. And the fact that a lot (most?) movies apply heavy high pass filtering indicates high output below 20hz won't actually add much in most cases (unless you do as suggested in your article).
It was not targeted only at you, more like most readers on asr. The comments in this thread reveals questions we asked ourselves many years ago. Questions we discussed, then did experiments on, and found the answers for.
If the average consumer does not apply bass-eq, then the average customer will not achieve good bass response for most movies. Not that it would help, you also need a decent properly calibrated bass-system, and the average customer does not have that either.
Since you read Norwegian language, you can find 2 articles on my page about Sub-bass. Part 1 is about what it is - perception, part 2 is about content - what is there. If I had English translations for those, I would have placed links in my previous post, but that does not exist, and a googels-translate is not good enough.
But many movies are full-range, and even more are in the category that only needs a gentle lift at the low end. Examples of good out-of-the-box movies are The Martian, Hanna, Inception. Of those that needs some lift, all newer (and also the original series) Star Wars, Oblivion (First 10 min is what the visitors get to experience), Avatar.
Put on some of those movies, turn it up to 0dB and enjoy. If none of those movies gives you a powerful, thrilling and exciting experience, then its you or your system that is at fault.