I agree with your second part about NAD and I think this is great progress indeed! I just hope that the next step will be not two boxes but one, not $10K but 3 or 4, and SINAD of 110 instead of 100
And I see no higher priority now than getting such product designed, independently tested here and available for purchase ASAP
P.S. The iPhone camera was fighting an uphill battle because it was severely handicapped it terms of size of lens and sensor that it could use and so it had to invest heavily in the image processing algorithms, whereas an AVR maker can more or less pick the best of the already available components and just think of how to isolate them better within one box.