The audio industry is in a similar position to some other mature industries in trying to figure out ways to maintain sales and product churn of a mature technology which effectively plateaued years ago. Actually in some respects it has gone down hill in terms of mastering. My CD player in a mid 90's Sony ES model and until it dies I have no reason to replace it as it still cuts the mustard sonically. Despite all the interest in DACs, if we look beyond measured performance I think the audible performance of DACs passed a point of diminishing returns years ago. Any PC or tablet can be used as a genuine hi-fi source and despite efforts to convince us other wise I firmly believe the RBCD standard is as good as anybody needs. But the industry can't really say that the gears they sold us years ago is as good as we need and that high-res is a waste of time when their whole commercial existence requires us to believe otherwise hence the efforts to convince us that things like high-res and MQA are some sort of big improvement.
My own opinion is that for the record labels they might be better off offering de-crapified re-masters of their back catalogues that they completely screwed up with digital re-mastering. I have zero interest in MQA or other high-res formats per se but what I would be very interested in is being able to buy high dynamic range re-masters of a lot of the stuff which has been rendred as crap in order to play well on BT speakers and car stereos. One of the ironies of the audio industry is that as the hardware reached technical perfection (almost) the software took a nose dive.
Bravo.