New ASR logo proposal

[Chagall]

OK – here’s something super simple and abstract.

Among the three color variants in the second line there’s even a Make America Great Again version: the one on the right

PS: We must never show this to Deutsche Bank, of course

View attachment 348760

It's funny how the ASR color scheme creates a visual overload - don't work well together. ASR logo sort of gets away with it because the colors don't overlap.
But here with the colors overlapping, it's like taking a color-blind test. You need to look away and rest your eyes on the blue & red.

 

[BlackTalon]

"ASR's Thong of Truth will expose those in hi-end audio who talk out of their a$$"

 

[Golf]

it's like taking a color-blind test

Well, it is not far from color-blind tests to audio blind tests. Not far at all.

 

[kemmler3D]

I like the smoothed sheep variation, it retains a lot of the existing logo (and whatever meaning it might have) but looks a lot cleaner.

 

[Martin Takamine]

View attachment 348324

a tube?

 

[tomchris]

View attachment 348667

@Chagall, I like the most simple variant of the original logo. Although, it reminds me of a Boba Fett helmet, for some reason

However, I am also reminded of the Mercedes logo, representing the company’s drive for universal motorization. The star's three points represent land, sea and air.

My own take on renewing the old logo, would be a stylized Venn diagram of the logo, perhaps using letters, symbols, or rectangles as elements. Here the specific colors could represent Audio, Science and Review.

Another take could be a roundel, like the ones commonly used on military aircraft, as seen on the WW2 Spitfire aircraft.
It is simple and clean. Each circle color would represent Audio, Science and Review.

 

[diddley]

The current logo represents a gear. That is per defenition well measured to work right.

 

[pseudoid]

That reminds me, I haven't seen a good fight on ASR for a long time now!

They must've run out of popcorn in the lobby...

 

[Galliardist]

Can we try the ear again, maybe in a more natural/realistic way?

 

[Golf]

Can we try the ear again, maybe in a more natural/realistic way?

That may be overemphasizing the subjective listening. Remember, this is the measuring club!

 

[Puddingbuks]

V1b is difficult to read / understand for many people.

 

[Galliardist]

That may be overemphasizing the subjective listening. Remember, this is the measuring club!

This is the SCIENCE forum. There is a difference. We are here (pun intended) to understand the full audio experience, and that includes what happens in subjective listening. Measurement is only one of the pillars.

 

[Zek]

This is the SCIENCE forum.

What does this forum have to do with science?

Science - Wikipedia

en.wikipedia.org

 

[pkane]

What does this forum have to do with science?

Science is in the name This forum is about the application of science rather than scientific research.

 

[Multicore]

IMHO, an example of a logo with intrinsic meaning is Yamaha's three tuning forks.

This has been a favorite of mine since I became familiar with it around 1980. Friends had it on their instrument cases and then later so did I. Then HiFi and motorcycles and now again guitars. It's a great little design, just cryptic enough that it can also function as an abstract decoration depending how you look at it.

 

[Chagall]

People like the gears/encoders and they add detail to the logo even on smaller dimensions. I took @Golf suggestion for the text orientation also.

 

[JP]

Bottom left is the cleanest evolution with the least progression away from the identity. Gears are too last decade for a modern logo.

 

[wwenze]

I like the leaf

Don't kill the leaf

 

[MoreWatts]

These resemble items that appear in Reddit's Don't Put Your D**k In That.

 

[Blumlein 88]

Bottom left is the cleanest evolution with the least progression away from the identity. Gears are too last decade for a modern logo.

Man I did not know. Gears are out of fashion. Sorry about that.

Ready KiloWatt has been around since 1926. Made of electric bolts or electricity. Could we adapt that kind of logo style or is it way too dated?