New ASR logo proposal

[voodooless]

Many successful brand logos mean nothing and/or have nothing to do with the subject as well... and that's just *why* they are so good, IMHO.
Nike,

They ultimately selected the mark now known globally as the Swoosh, a shape inspired by the wings of the Greek goddess Nike.

see: https://en.wikipedia.org/wiki/Swoosh

Adidas,

Seems to be the result of random stripe testing, it just looked good that way.

Pepsi,

The combination of red, white, and dark blue inside a spherical shape looks incredibly appealing due to a “smile” effect, created by the white swirl inside the sphere.

See: https://1000logos.net/pepsi-logo/

Mercedes-Benz,

Together, the Mercedes-Benz star’s 3 points represent the company’s drive for universal motorization — but each point also has its individual meaning. The points represent land, sea, and air — environments the company believed they would one day dominate with Mercedes-Benz engines.

See: https://www.mercedesbenzportland.com/manufacturer-hub/the-mercedes-benz-logo-explained/

Opel,

The Opel emblem symbolizes cars that go so fast that you barely have time to notice them. The shine and metal of the emblem are a prototype of the power and speed that distinguish the cars of this brand. The sign hints at modern technologies that help in driving the car.

See: https://logos-world.net/opel-logo/
... the not noticing part is true for sure

Instagram,

It's literally a camera.. What more meaning do you want?

Starbucks, ....

Heckler was inspired by a Norse woodcut of a two-tailed siren from the 16th century. “It’s a metaphor for the allure of caffeine, the sirens who drew sailors into the rocks,”

See: https://www.shopify.com/blog/starbucks-logo

All of these things mean something

 

[Matias]

Nike's to me obviously means a check mark, correct, accepted, doing the right thing. Both in winning or training, or maybe correct choice of brand to brag to others. Genius.

 

[Golf]

The meaning of a logo is to fulfill a purpose, as it is defined by it’s creator / owner. The ways to achieve this are numerous, to say the least ...

 

[JSmith]

JSmith

 

[Crosstalk]

I like the general idea of having a new logo. But to me, it would be more apt, if it represents what this forum stands for in some ways. The forum approaches sound in a more scientific way. Instead of stylish letters, can't we have something like a sine wave, some speaker drivers anatomy or something similar incoorporated into the actual letters. Otherwise we keep the sheep as it is, as its just fun like the panthers.

 

[voodooless]

its just fun like the panthers

I can't believe nobody brought this up yet

 

[Chagall]

View attachment 348440


JSmith

So sheep in a sheep... sheep inception

 

[pkane]

Many successful brand logos mean nothing and/or have nothing to do with the subject as well... and that's just *why* they are so good, IMHO.
Nike, Adidas, Pepsi, Mercedes-Benz, Opel, Instagram, Starbucks, ....


If you don't *know* beforehand that these weird graphical elements shall resemble letters then you'd never guess it (the same is true for OP's first example. I do know -- prior knowledge aka bias -- that it is an abstract version of the letters ASR but the characters are deformed beyond any recognition).

It could be anything but doesn't have any sense of distinct style One of the worst logo attempts I've ever seen, sorry.

All of the above strictly IMHO, I do understand we all have different preferences and likings.

I agree. The goal of a successful logo is to be remembered and to be instantly recognized among other logos. A stylized lettering, like in the OP, no matter how well done, is still just a bunch of letters. It's not memorable nor easy to spot among many other logos that use a similar approach and similar style.

The original logo has the uniqueness going for it, and the distinct, very recognizable color and style. While it may not be easy to interpret, that isn't even in the top 10 desirable properties of a good logo design.

So, Keep The Sheep!

 

[Keith_W]

I can't believe nobody brought this up yet

View attachment 348441

I for one, am in favour of "Enter the Panther" and not "keep the sheep".

 

[Scytales]

Hi fellow ASR members,

for a while now I've been thinking about modernizing ASR logo and finally, I gave it a go.

First, a bit of context. I'm an art director working in the field for almost 20 years now in various design roles and wanted to give something back to ASR community. The logo seems to be the logical way forward.

The idea of this thread is to include the community in the discussion and if any members want to participate they are more than welcome to share their ideas and logo proposals. In time, Amir can go through the thread and see if there is something he likes. And just to be clear: Amir is under NO obligation here! If he sees something he likes - great, if he doesn't also great.

Without further ado, here are the proposals.

V1A


View attachment 347831
View attachment 347832



V1B - similar to "A" but less abstract version.

View attachment 347833
View attachment 347835

Full-sized images are attached in the .zip file.

Looking forward to the feedback and a fun discussion!

To me, this proposals, especially the inclination of the letters to the right, which suggests movement, evokes motoring more than anything related to sound or science.

 

[Multicore]

1. I've really enjoyed this thread. I've had many good laughs.

2. I think the sheep's fine as it is. It does the job and is already well recognized. That and the color scheme here goes with our frumpy nature.

3. Branding is often gross; it's calculated, manipulative, subliminal mind-control. So anything that can subvert this, like a comedy sheep, or a hirsute bikini bottom, is good with me.

4. Thanks to @Chagall for starting this. No disrespect. Really. It was brave to submit your work to this crowd and it turned into a very enjoyable thread.

5. Keep the thread going!

 

[Esprit]

Ear2

View attachment 348331

Hearing aids? Unfortunately I need it…

 

[BlackTalon]

How about going with an ear-like graphic and adding a phrase like "If you know you know" or even better "Don't go broke compensating for your small cochlea"

 

[Chromatischism]

Don't go brochlea feeding your cochlea

 

[krabapple]

Quick paint mock up in the meantime.

View attachment 348356


JSmith

lol, TMI

 

[nerdemoji]

Wake up, SHEEPLE, you are being deceived by the Audio “Science” thought police. Don’t let your life be controlled by the “good” measurements and fake things like Directivity that don’t exist in the real world.

 

[kemmler3D]

I agree. The goal of a successful logo is to be remembered and to be instantly recognized among other logos.

Memorability and recognizability are key success criteria for a good logo, but it also needs to successfully visualize the "personality" and core ideas of the brand. A good logo tells your customer something, or at least puts them in the proper mindset, at a glance.

For example, these are both perfectly good logos for two famous musical acts:

But they would NOT be good logos if they traded fonts.

 

[Blumlein 88]

Well might as well throw in one. Yes my vector graphics skills are awesome

If you wanted a change something simple. Colors, fonts etc could be adjusted.

Small image on phones might be an issue. One of the strengths of the current logo.

 

[Dimitri]

 

[Chagall]

Well might as well throw in one. Yes my vector graphics skills are awesome

If you wanted a change something simple. Colors, fonts etc could be adjusted.

View attachment 348521

Small image on phones might be an issue. One of the strengths of the current logo.
View attachment 348522

Hahaha! I love it! What is it? ))