somy said:
Why doesn’t such nice DAC come in colour silver?
Because:
MC_RME said:
The Pro line was silver/blue. But sales and requests are zero now that the Black Edition is out. DAC in silver/blue won't sell at all, IMHO.
RME Team (
@MC_RME):
You are correct, almost nobody* will purchase Silver and Blue (but they do want to purchase Silver).
Can I suggest you look at decision a bit differently?
Given you have seen the opportunity with the "Prosumer" audio community (as evidenced by design decisions you made in launching the ADI-2 Pro FSR), it might be economically worthwhile making a branding decision to offer both Black and Silver models for that segment. The reason is that most of the Prosumer customers are combining your gear with other components they are also purchasing. The industry has standardized on Black and on Silver as the colors for audio gear; and most audio customers will typically try to keep their gear color matched.
So why not take your recent "branding" change just a half a step further?
Professional Audio Products:
- Silver & Blue - retain RME's design and branding for this market, e.g., UC*, Babyface, etc. (including Pro Audio targeted ADI*)
Prosumer Audio Products:
- Black - e.g. ADI-2 Pro FSR B
- Silver - e.g. ADI-2 Pro FSR S
Since you have relatively few offerings in Prosumer category, it will not add that many additional SKUs. And, those products share the same form factor, so the primary shell case will be the same across the silver models; with just the face plate being customized for the ADI-2 DAC and ADI-2 PRO FSR.
Will this pick up additional revenue? Some, but not huge. However, it will reduce a buying obstacle for people in your new, expanded market segment. And more importantly, it will bring
increased satisfaction for your customers who no longer have to "give up" their visual aesthetic — a choice they make because they love your products so much, but a trade-off they wish they didn't have to make.
* I'm weird... I love the Silver / Blue and I wish that was an option for the PRO FSR... but your logic in not offering that color for the Prosumer market is correct from both an economics perspective and, more importantly, a branding perspective.