When I retailed audio product for 9 years we where encouraged by reps to to push the snazzy interconnects and garden hose speaker cables. Sometimes we would get spiffs for selling the expensive interconnects. Meanwhile back at the sound rooms we had 18G speaker wire run into blade type switchboxes and used low end RCA cables for everything. For our own curiosity we bypassed the switchbox, ran tests of identical speaker pairs with identical amps using different speaker cables and interconnects and we noticed no difference doing blind listening tests. The majority of us then encouraged the customers to invest that additional budget into their speakers and matching amp. It was actually more work in most cases to convince the customers to follow our lead and oftentimes resulted in the customer leaving the store to go compare product but if done properly they returned and bought a better system and became loyal customers. The hard and fast closers never deviated from the regular sales routine though and sold them the interconnects and 12G speaker wire with lower end speakers. It was oftentimes what the customers wanted.My question has always been WHY did they have to crush everyone's music? There has always been compressors and limiters available to anyone that wanted/needed it. I remember people complaining to the local FM radio stations (rock) back in the 80s and 90s about all the heavy handed compression going on. If the labels wanted limited DR for their cassette tapes and radio stations, they had the tools, hell they've been compressing masters designed for vinyl use forever to stay within it's technical limits.. Now we had this miracle of digital recording in our hands and they had to go fu-ck it up for everyone so their releases could sound louder (better to the laymen) on low quality sources. CD and later HiRez recordings, were designed to bring TRUE HIGH FIDELITY to those who wanted it, instead we get the time and effort of recording the best sounding, widest DR master, and put on a 1950s, drag a rock thru a ditch medium., I ask you how a-s backwards is that?
This whole industry is being lead by rip-off artists who build and sell $1000 a foot power cords and color painted ammo primers as reproduction improvement devices. Just buy our record clamp and then tune it's sound with different colored magik dots..
It's no wonder our industry is in the toilet, they got unknown thousands of people believing that it's worth putting a fortune into these retro devices while they sit by and let them make a mess of the musical product that's being put on a SOTA medium.
Of course this is only my personal opinion, and YMMV.
Last edited: