Hi
I didn't watch the video or read all the posts but here is my take.
We, of the objective audiophile persuasion are the worst customers/market: We buy our cables as cheaply as possible and, since we are tin-eared and measurements oriented, we can't hear any difference between cables. Worse: we tend to keep our cables forever; we may even change gears, for example amp, DAC or speaker but don't ever replace the cables. We don't believe.
The audiophile market is not expanding that much or to be charitable, at a glacial pace. That also means that the audiophile cable segment growth is even slower. Time to look for new markets, especially , segments with large (>200%)
profits. BJC decided that, the subjective market was right for the picking. The spiel however, had to be different: It had to align with the subjective audiophile mentality.
It will work out this way: Some influencers will receive those cables. for them, I have written a sample review. They can feel free to copy and edit. My contribution
Precise", solid, well defined soundstage, stupendous bass, but in the midrange the Iconoclast may lack a bit of "bloom", a bit cold, especially the silver-coated version. It is however good with most SS amplifiers but I would think it will even help some tube amplifiers. A Great synergy with the tendency of amplifers built around the Svetlana WM34 NOS tubes, to be a tad ripe in the midrange and loose in the bass.
Truth to be told, it was so good that I kept the review sample, in spite of my use of the Klingon m'Hara 250 wpc SS with FET-input stage Class A monoblocks . The Iconoclast , now replaces my pun'Yalta Accordion, which cost 3 times more.. My friend Platinum Ear (PE), thinks the Iconoclast is very close, but of course, not the equal, of the Vlogdost Ragnarok which cost $10,000. For its price the Iconoclast SIlver at $2400 for an 8-foot pair, is a resounding bargain
Among the influencers , one must leverage the Belden name and its world-famous immense knowledge on all things cable. One must invoke Science and find ways to highlight how those cables do
measure better than the competition; even those pesky ASRists would be forced to notice the stellar measurements of those cables... Those high-SINAD chasers will have it coming...
It may not be easy. BJC has made its name on the "cable, if well constructed, makes no difference". We'll see.. and worse, we won't buy
Peace