Zensō
Major Contributor
OP - you might benefit from doing some research on blind testing and expectation bias. It’s widely recognized that we hear as much with our eyes and brain as we do with our ears. It’s an extremely powerful phenomenon that we’re all subject to, even if we’re aware of it. Those of us who have done ABX testing are often surprised to find how active our imaginations are when it comes to things like wine tasting and listening to audio products (in audio source gear, especially DACs, the differences we thought we perceived often become vanishingly small or nonexistent when subjected to a proper blind test). Some manufacturers of audio gear are well aware of this and take advantage of this human weakness we all have. There are many articles and studies done on the subject. This is a nice overview to start: http://nwavguy.blogspot.com/2012/04/what-we-hear.html?m=1
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