Dan got in the business of selling headphones to make money.
I'm sure if he could sell them for say ... $ 500 he would sell a lot more of those models.
Of course this has nothing to do with the discussed GoldenSounds filter test he obviously passed.
Of course, there are other factors contributing to the sales of headphones. What was mentioned is that Goldensound has bad headphones because they're not Harman-tuned. My reply is perhaps snarky, but a reminder that if it were indeed enough, there should be more demand for DCA expanse and stealth headphones, which knock it out of the ballpark in terms of these measurements. Even analyzing qualitative data in reviews online and aggregating it will show how the perceived sound, at best, isn't better than other worst-measured headphones.
Pertaining Chord Dave, I'm not sure about the measurements, you may be right.
But being an older DAC that needed to be different at its insanely high pricepoint, I wouldn't be surprised if the measurement is correct.
Edit: Pertaining DCA pricing, there's a pricing strategy that aims to optimize revenue based on the demand curve (which he would have to estimate), so it's certainly deliberate.