Their claim to fame is accuracy. John Dunlavy believed that what gets fed to a speaker should come out as accurately as possible. The only way to do that with a passive speaker is stepped front baffles, 1st-order crossovers, and sealed enclosures. If you look at the measurements in the Stereophile reviews of the SC-IV, SC-IV/A and SC-VI, look at the near-perfect step response and impulse response, and the incredibly flat frequency response. Audio Magazine did a review of the SC-V, but they didn't publish detailed measurements like the Stereophile reviews; however, John Dunlavy claimed the SC-V was the most accurate speaker he'd built, and it was supposedly his favorite model.
The Stereophile interview
@JSmith linked above will give you a good insight to John's thought process. The man was a literal genius, and his background was in antenna theory; he started building speakers later on and applied what he'd learned from antenna theory and design to designing and building speakers. He designed the first log-periodic antenna, classified as secret by the U.S. Air Force, and later designed the spiral-backed cavity antenna, used by NASA for all of the telemetry and communications on the Gemini rocket program, and carried by radiomen in Vietnam so they couldn't be spotted as easily. John also held the patent for felt treatment on the front baffles of speaker enclosures to control dispersion, something copied by numerous other speakers companies, and held other patents for CD playback, cancer treatment, and several other things.
I've owned a pair of B&W 802 S3 since early 2001, 4-1/2 years ago I bought a pair of SC-III located near Des Moines on a whim, and fell in love with them as soon as I got them setup in my living room; non-fatiguing compared to the B&Ws, and the imaging and blending of the drivers just sounds much better to my ears. After listening to the IIIs for only a few days I knew I eventually wanted a pair of SC-IVs because of all the positive things I'd read about them, and how impressed I was with the SC-IIIs. Eventually turned out to be less than 2 months later when a pair of really nice SC-IVs popped up on Audiogon in Fenton, MO, about 275 miles south of me. The SC-IV can go down deeper, and can play louder, but they still have the great imaging of the smaller SC-III. I was extremely happy with the SC-IVs and had no plans to upgrade, but a pair of SC-V got listed in early 2022 for a price too good for me to pass up. The SC-V are a bigger improvement over the SC-IV than I ever expected; every time I sit down and do some serious listening I'm constantly amazed at just how incredible they sound; the only drawback is that they're the size of coffins and weigh over 300 lbs each.