HarmonicTHD
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I think it is just another of these marketing myths this time from the film industry. The 24fps initially stems from wanting to save as much physical film material as possible to keep costs low and still get away with it, meaning viewers still perceive it as ok and not too jittery.What's the reason that's universally considered that a movie played in 24 fps is more appealing (or cinematic) than if played in a higher fps which, technically, is superior and and gives a more detailed image (less blurred)?
Sure there was also some time already in the digital age where higher fps would drive storage and bandwidth costs, but I think that becomes less and less of a factor nowadays.
Higher fps is certainly better and yes there is probably also a threshold where an increase is not perceived any more as better provided one uses a controlled study (similar to SINAD audibility).