Tape emulations can be useful sometimes in production. They work nicely on rhythm section busses if you want that "fat" sound, but with some sheen¹ up top (where we still are sort of sensitive, in the 10-15kHz range). The analog emulation part of the market is, like, "all the rage".
Guys, audio (at least the purely electrical side of it) is essentially a solved problem and it has been for a couple of decades. Let's even say a decade. The only way plugin developers can carry on making any money is by pushing "faithful analog reproductions" of whatever, these days. The big players (Universal Audio, Waves, etc.) essentially have 90% of their product line made up of analog reproductions. Some things I get (certain compressors, some tape reel plugins, some instruments, etc.) and other things, like, not at all. EQ reproductions are my pet peeve; I even forced myself to use, for example, Pultec EQs on busses to see what they were all about, and honestly... I got what I wanted faster and more easily with the stock digital EQ plugin of my DAW with all the bell shapes and Qs and infinite bands I wanted, and the only "analog EQ" plugins I still occasionally use are either free or I got for free, or as part of a bundle.
There is also a broader conversation about the topic of "innovation" in music that could be had; I will only say that innovation in music (at least "pop" music in its broadest sense, so also rock, electro, etc.) has closely tracked technological evolution. Now (well, it's at least since the '90s really) that there are no new sounds to discover, it's all about reviving the past. Artists did some "vintage" bits (for the time) even before (for example referencing vaudeville music, etc.), but they tended to be, like, episodical in a much wider catalogue; now artists make their artistic persona revolve around "vintage" everything, combined in different ways, but I'm afraid that there are only so many ways to skin a cat.
¹ : where sheen means some compression and/or excitation, especially when paired with a compander that will bring out more of that "colour".