The pricing is not surprising and actually reasonable given they are using the Purifi drivers, which are insanely expensive. The issue here is not the price (somewhat justified again due to Purifi use) but rather the Purifi drivers are fully unnecessary. You are paying for distortion performance that I would challenge as even being audible. Serious diminishing returns.
ASCI should offer a non-Purifi version for the folks that do not suffer from audiophile nervosa

. With this said, not a comment on ASCI designs, excellent engineering, no doubt about it!