thank you for the swift response, I appreciate that you distinguish between different sensitivities, and it does makes sense of course. But it seems the approach is not the same for all manufacturers, so it makes the comparisons a bit confusing. Still when I compare the same measurement (e.g. from Erin's page) with other speakers, the sensitivity comes out quite low, sure not a problem as long as it is matched with appropriate amp.
As to other manufacturers sensitivity ratings, if they don't use the term anechoic sensitivity - then you should assume it is in-room, but it should be verified by 3rd party measurements when possible.
For us, lower sensitivity was a design choice based on the tremendous success of our LX speakers. It is not physically possible to get this type of bass extension in such a small speaker without sacrificing sensitivity. It also allows for better linearity in the midbass and upper bass frequency range, where it is common to have a bump in the response at around 100Hz followed by a dip.
Take for example this speaker:
See the bump at around 120Hz, followed by the pronounced dip at ~ 300Hz? That dips down to about 82dB, and that would end up being the sensitivity if one were trying to achieve a flat on-axis frequency response. This type of response is quite common in bookshelf speakers where the designer prefers to not sacrifice some sensitivity.
That stated, with the popularity and overall cost savings with the newer class D amplifiers, higher power amplifiers are now in reach for all consumers.
If someone is looking for higher sensitivity, our signature line would be ideal. Our new 340SE2 has high sensitivity and excellent on and off-axis performance, but a subwoofer is strongly recommended.