So as a layman music lover and not a tech geek, I'm trying to digest what this means. AVM60 was loved by consumers, but doesn't measure well.
So is the measurement off? Or does this level of measurement is good enough for the average human ear?
The other possibility is the product is poor, but given the independent positive reviews from multiple users; that probability is small.
Many reasons.
(1) ARC could genuinely be good, and better than the mass-market solutions (Audyssey, YPAO, MCACC)
(2) people don't care that much about a little noise
(3) people can't actually tell the difference between HD audio and just-about-CD-quality audio anyway
(4) people don't actually open the device to look at the mediocre components and engineering
(5) people don't care that the XLR connectors are just for show, being the equivalent of using cheap RCA-XLR adaptors; "hey, it's balanced!"
(6) there could be some "us against the world" thing going on with a boutique brand; buy it and you're special; you have a tribe, and once you have a tribe, what your tribe does is good, hence the product is good
(7) the product is expensive, so it should be good, and for sure, it's much more comforting to think that you got value for money instead of having been taken for a ride
Consumers have plenty of reasons to like the things they already bought. And most "professional" audio reviews out there are terrible and count for little more than opinion and product placement. The huge majority are positive too.