Sorry, language barrier. Wider distribution: it is sold to a wider public. Many people decide to buy it. Why not? It's a bit special, in that it focusses on, as I feel it, typical "high end" triggers, as "ScanSpeak" and "ribbon". The term "bells and whistles" I looked up. It describes, according to the dictionary, stuff that isn't needed.
Actually, your English is pretty good! Distribution is definitely used correctly and were I not second-guessing you with the understanding that English is not likely your native tongue I might not have asked!
However, to say that the BMR is widely distributed is the reason why widely distributed did not fit!
The fact of the matter is that Dennis Murphy assembled the crossover for each BMR sold! That is in addition to performing the mods for each set of the AA's sold (which is much higher volume sales due to the lower price) and the other 2 or 3 models he was selling. He was also performing in a couple of orchestras last time I checked! He never advertised any of his speakers and relied on "word of mouth" to drive sales. So this was a one-man shop, with no paid advertising, which in my mind does not fit the "widely distributed" category. What he has accomplished is very impressive given these constraints, but not at all "widely distributed" in a general sense!
I know he has tested many different drivers over the years and there may be a
little truth to his selecting a well respected name for the drivers if there was not a very big difference in price. However, as I have watched Dennis grow his business, I know if he was aware of a significantly less expensive driver which would do the job, he would have used it and passed the savings to the customer.
Now Salk who he designs for is in the upscale market and Salk would definitely want that high quality name brand recognition with the drivers to attract the people who would pay the premium for his wonderful craftsmanship in building/finishing the cabinets. So it may be that Dennis used what he was familiar with and
knew would do what he needed!
However, I have to dispute the notion that the BMR or Dennis' philosophy was anything other than striving for the highest value possible! In the case of the BMR, mine were fully assembled by Dennis (early 2019, IIRC) and the price was $1350 for the pair (the price has fluctuated over the years as Dennis had to arrange different sources for components). The kitted version currently being sold is around $200 more than that and if you were to buy the parts and raw mdf, I bet you would still be right around $1200 and have many hours of wood and soldiering work ahead of you!
One factor you may be missing is any normal speaker manufacturer would be trying to put food on the table and maximize profits. With them, if a driver cost $50 more, they are likely going to charge you $100 more as is the nature of modern business. Dennis is retired and more interested in sharing in his passion for high sound quality than adding a second income. I don't know how Dennis arrived at his final costs but I do know that for my Philharmonic 3's he made less than minimum wage for the labor he put into them!
Last, as another point of dispute, the BMR driver which is the midrange he used goes for $15 - $20 each and does
not have a reputation for being an exceptional driver. As he says in his description, this is a tweeter that did not perform that well in the upper frequencies, but he found it to be an exceptional driver for upper midrange frequencies. So, in this case, he is doing the exact opposite by taking a very inexpensive tweeter which does not have an impressive reputation and figuring out how to use it as an exceptionally high quality midrange! Who would use a $20 midrange in between a Scan Speak woofer and RAAL tweeter?
The most unique feature of the new design is the Balanced Mode Radiator midrange driver. Conventional drivers function in simple pistonic fashion across their frequency range. Eventually the response becomes chaotic as severe breakup modes develop from the applied mass of the voice coil interacting with the driver mass, which greatly restricts the usable range of operation. The BMR is a flat-diaphragm speaker that uses strategically placed weights in the diaphragm to counteract the mass of the voice coil at higher frequencies.
The driver operates as a piston at lower frequencies, but shifts to a bending wave motion mode in the lower treble, and to a second bending mode in the upper treble. The result is greatly reduced breakup and extremely broad dispersion above 2,000 Hz. This driver is used as both a midrange and tweeter in several commercial applications. Although the BMR can function acceptably in this fashion, its true strength is upper midrange performance. The highest frequencies are much better served by the RAAL ribbon tweeter.
On another day, you might have some very valid points, but Dennis is "not the guy you are thinking of"!
If you truly know of drivers he could substitute, please suggest them. I cannot speak for him, but I believe he would love to further reduce the cost of the BMR kits if said drivers are indeed viable!