My only thought is,Though to play devil's advocate: someone may find a slight coloration in their system amounts to making most recording generally more pleasing, and thus never feel the need to reach for any tone controls or EQ.
And if the reply is "but introducing coloration is a bad thing," then whoever sometimes uses EQ to alter recordings to his taste has to remember that thing about glass houses.
Don't paint yourselve into a corner with a coloration that can't be shut-off if or when desired.