I am sorry but it is indeed Ge-ne-lec, no matter the language or location. That Sweetwater video of Paul is about 10 years old and he was quite new to the company back then. I am sure his pronunciation has got better since.I just learn the proper pronunciation for Genelec, or at least I think I did.
Gen-na-lec
If I go around pronouncing it as Ge-ne-lec, that wouldn't be audiophile of me, now would it?
Had I not watch some videos of Genelec and Neumann online, man, that would be embarrassing.