Many successful brand logos mean nothing and/or have nothing to do with the subject as well... and that's just *why* they are so good, IMHO.
Nike,
see: https://en.wikipedia.org/wiki/SwooshThey ultimately selected the mark now known globally as the Swoosh, a shape inspired by the wings of the Greek goddess Nike.
Seems to be the result of random stripe testing, it just looked good that way.Adidas,
Pepsi,
See: https://1000logos.net/pepsi-logo/The combination of red, white, and dark blue inside a spherical shape looks incredibly appealing due to a “smile” effect, created by the white swirl inside the sphere.
Mercedes-Benz,
See: https://www.mercedesbenzportland.com/manufacturer-hub/the-mercedes-benz-logo-explained/Together, the Mercedes-Benz star’s 3 points represent the company’s drive for universal motorization — but each point also has its individual meaning. The points represent land, sea, and air — environments the company believed they would one day dominate with Mercedes-Benz engines.
Opel,
See: https://logos-world.net/opel-logo/The Opel emblem symbolizes cars that go so fast that you barely have time to notice them. The shine and metal of the emblem are a prototype of the power and speed that distinguish the cars of this brand. The sign hints at modern technologies that help in driving the car.
... the not noticing part is true for sure
It's literally a camera.. What more meaning do you want?Instagram,
Starbucks, ....
See: https://www.shopify.com/blog/starbucks-logoHeckler was inspired by a Norse woodcut of a two-tailed siren from the 16th century. “It’s a metaphor for the allure of caffeine, the sirens who drew sailors into the rocks,”
All of these things mean something