OH boy: one high $ company that, while many of us are willing to invest in our hobby, the majority of us are not willing to invest that much for the TOTL from one company. That is NOT freedom of choice. They do have a 40 year history but I have lived in countries on 4 continents, worked at radio stations, done recording production work for up to 60 piece bands, ran sound for both well known blues and rock bands and have never seen a Genelec speaker in person and do not personally know anyone who ones Genelec speakers (if so, they haven't told me about them). I have over 500 people on my phone list and likely know about 10,000 people by sight and/or voice. Most people who have met me know my interest in audio gear, making me reasonably sure that if anyone that I have encounterrd more than momentarily would have told me somethik like 'I have or have a friend who has these awesome speakers. Their name is Genelec. I, being just a few years from being able to receive full SS retirement, had never heard of GENELEC until this year, here on this forum. So why should I trust Genelec speaker if I have never been any place in my travels that I have seen one (or even know someone personally that has seen one? Perhaps they are so incredibly wonderful and reliable that nothing will happen to one bought today that would cause it to die in less than 30 years. But I am sure that there are many thousands who are like me: don't know about them, haven't seen them and un-willing to spend money on them until they know a few people who have been experiencing them for a number of years.
Until that happens, I will be making choices other than them. Most likely passive speakers.