This is where I differ from you and find it an unfortunate use of that single SINAD metric (and this is not even considering that it is an accidental collection of devices based on what were sent in), a valid criticism of ASR.
As a consumer, which was the context, any amp beyond a certain threshold (let us just say 96db as an example) is certainly not better performance in any way that would matter audibly. So being in the top 10 of that ranking is uncorrelated with any performance relevant to me at least in considering the potential candidates for purchase. But it doesn't mean I would buy anything or the cheapest in that group.
There would certainly be additional subjective criterion like looks and engineering. I can appreciate people buying a well constructed watch for its looks and the engineering that went into it which exceeds others in its class. There is a premium to be paid for it. But this is not a well engineered product objectively. It gets its ranking up there just because of the great licensed design used.
An analogy would be a car model where a brand licensed an impeccable performance engine from another company, put a nice chassis on it but did a mediocre job of the engine bay reducing the potential of the engine. But the engine was still good enough to be in the top 10 0-60mph acceleration ranking in its class. Is it worth paying a high price for it? Perhaps if you liked the looks and the bragging rights just because of one specific ranking (even if it made no difference to daily life) but that is like getting a "trophy wife" no?
If this amp module design was exclusive and the only way to get such a high performance amp was via a mediocre integration, then at least that would be understandable. But Purifi can be licensed by anybody and will likely make it into many more units in the future.
It is even weaker argument than the Dirac enabled units. At least Dirac makes the sound great but one wouldn't accept a mediocre engineered unit because it will be overshadowed by Dirac effects... hmmm noticing a pattern here with contemporary NAD products...