Let me be more precise -
1. Do you think Magico's business would be helped, hurt, or not affected by NFS measurements?
2. Are you surprised that they are offering a speaker at this price point, and do you think they will sell it?
I think those are just *different* questions, but I'm happy to speculate:
1. If they are good, probably unaffected to a tiny positive. If they compare unfavorably with other less expensive speakers, mildly damaging. I think the world of people who care about CEA-2034 measurements probably isn't going to fall for this, but would respect the company more and maybe be more likely to look at the lower price points. The world or people who eschew measurements wouldn't take notice. So not a big effect either way.
2. Models at this price point are intended to cast a halo on the rest of the line, so I'm not terribly surprised. They will sell a handful, I suspect.