- Joined
- Oct 11, 2018
- Messages
- 3,741
- Likes
- 6,460
I was being a little more than tongue in cheek. That said, Schiit fills a niche, mostly in the 'affordable and fun' audio marketplace. This thing? The ASR crowd probably isn't going to dig it very much. But, then again, nothing with a half a dozen tubes sticking out of the top of it is going to spec out well. So it comes down to whether you like the design, and the 'feel' it gives you.For sure. I'm cheering for Schiit! There's a lot to like about those guys...
Although appealing to different demographics, McIntosh is similar to Schiit. Both offer a unique 'design language' and a unique 'vibe'. Unlike the latter, McIntosh is, however, two companies. One makes amplifiers, the other exists as a 'lifestyle' influencer. Mac's big iron is no doubt quite capable, and if you can afford it, and want that unique look, it's there for you.
But the other half of the company is quite happy selling empty boxes for more money than anyone thought possible. In a way, Mac is the Harley Davidson of audio. But give them credit... surely an empty box selling for fifteen hundred dollars has to be at least as profitable as selling designer t-shirts and baseball caps. And I guess you could argue that a two hundred dollar Harley Davidson t shirt is more practical than a box that does nothing. Hell, leather saddlebags are more practical than a lightbox. And a lot cheaper, too. But that's lifestyle for you.
Doubtful a Volkvangr is more practical than a Magni. But practicality is not really its point. I wonder why they aren't selling t-shirts and swag? If the Full of Schiit guys ever ask me, I'll advise them to start selling wearable bling.