This is wrong, and a common misunderstanding of the research. I presume this stems from a misreading of this graph:
View attachment 147136
The black curve represents a good loudspeaker measured in a good room by the ear simulator of a HATS (without any headphone listener preference adjustments). Clearly, the bass is
not visually flat. See Dr Sean Olive's post
here.
The green curve is the response measured by the HATS of a loudspeaker EQed to have a flat
in-room response (not a flat
anechoic response), and so will sound sound bright, with deficient bass / excessive treble. This was only used as a convenient baseline curve in the subsequent bass / treble method of adjustment studies to find headphone listeners' preferred response in double-blind tests, shown by the blue curve, which likely has more bass to perceptually compensate for the minimal tactile bass headphones provide compared to full-body bass felt from a large loudspeaker/subwoofer.
Seems like another misunderstanding of the research. In their latest paper on this issue,
Segmentation of Listeners Based on Their Preferred Headphone Sound Quality Profiles, Harman identify three main groups of preference:
So this means 70% of trained listeners preferred the Harman target, 30% preferred
more bass than Harman, and
none preferred less.
Also, I know a lot of people on here like to think they are when they're actually not, but the vast majority of people are
not trained listeners, defined by Harman as passing all tests on level 8 or above of their
How to Listen program and with normal audiometric hearing (no significant NIHL or presbycusis). If you do
actually prefer (i.e. in blind, level-matched listening, not just casual sighted impressions prone to subconscious bias) less bass than Harman, and you are untrained (which the majority of people are), Harman's research shows you'll likely to be aged over 50, and the most probable explanation for this is age-induced hearing loss becomes significant at this time, which due to predominantly loss at high frequencies, relatively more treble / less bass will be preferred to compensate for this.