Landed on this USB cable review: http://passionforsound.lachlanfennen.com/massive-usb-comparison-test/
He first reviews a generic black cable. And then a generic USB cable with clear jacket. He writes this about it:
Reminds of a SATA hard disk cable review which unfortunately I can no longer find. He found the the black cable to have "dark background."
If I were writing these reviews I would do my best to not use such direct associations. It is such an indicator of being affected by the look of a device.
He first reviews a generic black cable. And then a generic USB cable with clear jacket. He writes this about it:
"This cable is another generic cable that came with a printer or similar device, but this time it has a clear insulation that shows the silver-coloured shielding underneath. I definitely didn’t expect any difference between two generic cables with no special technologies to speak of, but I was shocked to find that the sound from the clear cable was actually more enjoyable than the black generic cable. Instantly, the clear cable had a sense of clarity and definition to it that was more appealing than the black cable. The black cable sounded a bit flat and blunt in comparison."
What are the odds that a "clear" cable sounds "clear" to someone? The subliminal marking message in clear cable works excellently here. So much so that it was hard for him to resist using the word clear to describe what he heard.
Reminds of a SATA hard disk cable review which unfortunately I can no longer find. He found the the black cable to have "dark background."
If I were writing these reviews I would do my best to not use such direct associations. It is such an indicator of being affected by the look of a device.