So on the "white paper" spectrum, it falls at the extreme of "ad copy with some techno-babble thrown in."
That's the other end of the spectrum, "app note with all the useful details removed."
Seems harsh... To me a white paper is more like a note targeting a non-technical, or at least not technical in the field, audience. I would consider all of my various "technical" threads here as white paper-like. More an overview and yes deeper technical details removed. A lot of white papers have enough detail for a technical person in the field to get a very good idea of the implementation (or whatever) without having the circuits themselves exposed. They are often to explain the concept behind an idea to a wider audience rather than be an app note or conference paper.
And yes they run the gamut from too technical for most lay readers to being just a marketing blurb with a few technical keywords (or just nonsense that sounds technical) thrown in.
Whatever - Don
p.s. I have not read the EtherRegen white paper, nor am I likely to...