Sokel
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Last world count of millionaires is about 16 million.For some people their hobby is their fort. People might have personal or social issues and being an audiophile is one of those things where people get to feel as if they are in control. Audio publications and audiophile groups have historically been echo-chambers for marketing statements. This has grown into a cult ideology as the enforcement of subjective views has gone mostly unchecked for many decades. As the market for audiophile products has, until recently, been solely dependent upon this pseudo-science feedback loop, there has been little room for scientific viewpoints - as having a podium used to cost a lot of money. The internet allows for a much less expensive and straight-forward way for opinions to be shared, therefore allowing for less marketable facts to be widely available. This in turn allows scientifically minded companies to start marketing products on their technical merits, and not only on lofty subjective prose and appealing to authority (false authority).
I have a feeling that as with most other post-modernist ideologies, the relative audiophilia will die, if not with the boomers (46-64) then most certainly with gen-x (65 - 80). There is a paradigm shift taking place and this forum is one of the venues this is made possible.
Now, how to deal with cult-members? "Well, I respect your right to an opinion, but your whole worldview will vanish with your death."
(I don't have any friends if that wasn't obvious)
So there's clearly a market for people who may want to aim to the luxury market as long as there is a strong or very esoteric (that mostly applies to billionaires) brand recognition.
Is not as simple as "audio" or proven facts,etc.
And that without taking into account people who has an addiction about it and are not in the above group.
I think we look at audio very narrow as items,things often are not about what they are,they are about what they mean.