I do not disagree with that point but that does not mean the headphone has to sound as terrible as it measured.
I mean:
This suggests good deep bass (well extended) with some 'punch' (100Hz-300Hz elevated a bit), good clarity (1kHz to 6kHz following the curve on average, and some extra treble and treble extension without a lot of peaks/dips. At least ... above 6kHz it becomes a crap-shoot anyway.
I can see why this headphone may not sound 'bad' at first listen even though the dip at 500Hz would give some 'hollow' sounding coloration to voices.
Would I prefer it over another headphone ? Most likely not. Still may sound 'impressive' and pleasant to some.
Product variance, differences in fixtures, as it is closed it may sound different on the head than on a fixture.