being both an audio and a PC hardware enthusiast i can see that EVGA tried the "quality" approach to the PC audio with minimum response by the market, so it went full gaming BS mode.
I would expect basically 0 improvements on this new revision with a raised price point. it will surely attract PC gaming audio fools with RGB lights and flashy marketing, which is what other audio companies did in the past and what really worked in this kind of market. sennheiser is the most clear example of this kind of conduct
it will surely attract PC gaming audio fools with RGB lights and flashy marketing, which is what other audio companies did in the past and what really worked in this kind of market.
They understand their demographic. I was at Computex once where a company representative (can't remember which for the life of me) said their sales data showed by simply including RGB of ANY kind in the marketing material translated to 15% more sales regardless of product, as compared to their non-RGB variants prior.
I am also into PC hardware, and when I came to audio recently (I still don't know much) but found it hilarious the quantity and severity of science deniers that exist here. In PC hardware, every step people are asking for specs for nearly everything. It's basically a cultural standard that will never cease at this point, that's how ingrained it is, and how representative and valuable it is when extrapolating the product you're going to buy.
In audio it's only recently it seems that people are understanding the point of measurements for example (as most simply think analyzers are LITERALLY directly trying to measure the "pleasure" level of performance you're going to experience). At least in PC hardware, people meme about RGB not bringing any benefits all the time. It's only recently on Reddit (I'm surprised by this more than anything, since the place is rather a cesspool in many subreddits more than anything decent) that a large population of audio enthusiasts are meme'ing the stupidity of "sonic superior cables" and other such nonsense. That's some real good progress to see.
The sad part about EVGA's products, is they have to work quite hard if they're playing the specs game. Their doesn't seem to be an easy way to market audio quality. Thus lower interest. They also have the actual problem of specs in reality because of the placement of soundcards. Most will be housed in EMI nightmares aka the inside of a PC case. So getting good specs I think is far tougher than any of the external options we have in classical audio reproduction.
Idk if anyone here knows (I mentioned it before) but I think the reason EVGA even attempts audio, is because their founder is a massive audiophile...