In the studio world almost everyone agrees in the rule to increase the directivity with listening distance. So all bigger studio monitors are build this way. In a studio you are able to build a room around the speakers. And as I said every speaker has a listening distance at which it will sound best. It is not something like taste, almost all the time there is a sweet spot.
If the listening test is in mono speakers with wider directivity are prefered. In stereo it is different.
Speakers like the b&o beolab 90 can change directivity and the more narrow mode is preferred with higher listening distance.
I also agree that a lot of research has to been done. There are a lot of parameters which may change the outcome. And some strange concepts like the bose 901 which try to max out envelopment are also interesting. The room and placement is very important and if you compare only very good speaker these parameters will determine which sounds best.
I am not sure about the studio use case. For mixing most people do nearfield and directivity is less important. For mastering, I at least want some reflections and wide directivity is ok. I have large Genelec and I do not find the relatively wide directivity to be an issue at all, I also like the m2 for mastering.