It's a vicious cycle:
- See a good idea and dismiss it out of ignorance or cost concerns.
- See it become popular and extremely profitable for the mavericks that were first.
- Condemn, disparage, litigate, propagandize, etc. in an attempt to return market to previous state.
- Attempt to tweak it slightly to claim ownership in the space.
- Either get extremely creative (or malignantly litigious) or eventually fail completely.
For each "ridiculous" idea like the iPod, FLAC, Netflix... there's a Pono or Zune (sorry Amir

), MQA, Disney+, etc.
I'm sure there's ironclad NDA's in place to prevent him from ever
admitting it... but my guess is Neil was the one being solicited as the "face of an exciting new player" - and handed the marketing materials, etc.
Either way, a shameless money grab ended in the appropriate way... they should have called it the MQA player - it would have lasted
slightly longer.