It's interesting reading your comments because they are full of the prejudices I had before hearing the unit. How can it be good if so small and so cheap? At the time I had a pair of Raidho speakers that cost a fortune (bought used) with a 4" driver that barely gets down to 80Hz (use the Raidho with a sub and they are amazingly good). This is 3.5", goes to about 55Hz -3db and 40Hz -6dB. It can go very loud as well.
It measures very well (I've seen them but they are not published) and measured them myself.
They don't fire down. They have a baffle and DSP so you cannot detect the point source, even if you are standing right underneath it. They tested this with a bunch of hardened engineers from Abbey Road, played the units and asked them where the sound was coming from. None realised it was coming from the ceiling. They had no idea. I've done this with friends and they simply don't believe me.
It is high fidelity and the market market incudes hi-fi enthusiasts. It is designed by serious hifi professionals, the speaker and DSP was designed by the former chief engineer of B&W who also created Vivid Audio and the former head of R&D and Managing Director of Naim.
It's called innovation. The Uniti Atom is popular because it is plug-and-play, looks great and works great, and is also good value. Increasingly people are using mono speakers with wide dispersion, mine can be used mono or stereo, I'm currently listening in stereo with 3 speakers on each side.
The units I use take things to another level, as they have solve a wide range of issues at the same time, besides the sound, for example operating at very low heat levels, very low power (consume 8w max), ultra-fast syncronisation and a patented installation system (a unit can be installed and the software set up in a couple of minutes).
You can look at places like
https://www.red-dot.org and see the huge amount of innovation going on. JBL happen to be one of the more innovative brands.
Amir's attacks on regular 2-channel high-end audio based on SINAD seem to me to be misplaced, not because what he says does not have merit, but because so many people are innovating and people will change how they listen to music, and much of high-end is likely to die of natural causes.