ta240
Major Contributor
- Joined
- Nov 7, 2019
- Messages
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I get the feeling from comments on a lot of those videos that some of the followers cycle through a fair amount of $100-700 products. It may be a smaller number than I had imagined. But I see quite a few "I have ..... and I think I'll try this now"
With so many of these infomercials just gushing over the components, why would anyone up their price range to $800-1200 or more? If I'm listening to my $500 amp and it doesn't make me think of all the words he is using to describe this $400 amp then his cheaper amp sure seems like an upgrade.
That is the start of an endless expectation bias loop.
1. My component sounds fine
2. His description of that component sure seems better than mine
3. Buy new component
3. It does sound the way he described, this is so much better
4. Over weeks or months the expectation bias fades
5. Back to step one
With so many of these infomercials just gushing over the components, why would anyone up their price range to $800-1200 or more? If I'm listening to my $500 amp and it doesn't make me think of all the words he is using to describe this $400 amp then his cheaper amp sure seems like an upgrade.
That is the start of an endless expectation bias loop.
1. My component sounds fine
2. His description of that component sure seems better than mine
3. Buy new component
3. It does sound the way he described, this is so much better
4. Over weeks or months the expectation bias fades
5. Back to step one