You can have an aggressive price point, but then you have to be prepared with a production capacity increase to satisfy many orders. At 1100€ you will be no.1 in the preference score/price ratio and customers will notice it. Then to be known by the "normal" people not interested in the Olive score you will have to go through social media and reviewers... Arendal incentivizes cutomers who are available to let anyone listen to their speakers at home. They are a quite successful case study of direct sales
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