watchnerd
Grand Contributor
Hi-end here refers to the price, not the sound quality.
edit: We can get lost in our clouds of $10k speakers and $5k amps, but the general public does not typically spend $500 on headphones. However, like I said, I expect this one to sell in the millions because its a very visually distinct Apple product. And I am not saying the sound quality will be bad. A comparison here of this against it's closes competitors like the Sony WH1000XM4, Bose NC700 and B&X PX will be great.
Right, the general public doesn't buy high end.
So not high end.
"Mass luxury", perhaps.