Woa I feel like Angela Lansbury lol. I am going to go out on a limb here and say MKR and AJ are the same person. Hear me out...
Went down the rabbit hole much further than I should have, but damn this is fascinating. You can see here *screenshot below* that MKR talks about being a former high end audio retail businessman, yet he want's to learn and figure out his preferences. Somewhat naive and yet he sure knows a LOT more than I do about speaker design and data points. Maybe as much as say someone who is an actual speaker designer. He keeps on asking for dealers yada yada. All of this to keep the thread engaging and people interested.
Many times MKR flips and flops around actives and cardioid and dipoles. He even quotes Dr. Toole just as AJ does. This serves two purposes: to keep people guessing and to serve as cues for the product he is going to reveal later on in the discussion.
By building the thread obviously the momentum snowballs. AJ wants to leverage the community because his old profile is gone but the posts are still up (more on that later) and he probably resents how Amir called him out before and his presence lacking on this site. MKR continues to waffle on things. That buys more time to gain more traction and I am guessing because the speakers are not ready yet. It also eliminates top performers in the industry so his product can come out on top.
At one point MKR says, "Reviews and measurements are NOT favorable … is this a joke? And do you happen to work for this company or are a dealer for the brand? And made in China? No thanks."
This is strikingly similar to what AJ said in another comment...
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Once the prototypes are ready MKR reveals them in the thread all the while saying he spoke to a designer, they took a long time to ship. I think they just werent ready. And the price point listed in the title is so that it could match what these speakers would cost, cementing the thread as a channel to promote not only the brand but the product and all its iterations.
Then there is the language of the posts themselves. Many of both users' content ends in winky faces or puts quotes around words in the middle of paragraphs. Have a look at the
posts for yourself. SO similar.
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In my mind this was all a big reveal and promotion for Soundfield.