Syms was a modest NYC-area discount clothes store chain whose signature features were wide selection and a very transparent markdown policy.
"An educated consumer is out best customer" was its memorable slogan in the 1970s; some here might recall the commercials featuring owner Sy Syms reciting it.
Syms went public in 1983, which allowed it to expand, at first to 11 stores.
At which point (stock) market forces were in play; Sy Syms lost control of his company; quality dropped, and it went bankrupt in 2011.
“Come to Syms, where an educated consumer is our best customer.”
And now, back to audio and silly consummers.