So in most ways this review is within my expectations. Which makes it even more puzzling that it happened.
By "within my expectations" I mean "how this product would be perceived by the mass market".
I expect it to be pretty much what Linus described it as: A fancy looking speaker with a new gimmick - spatial sound - that sounds pretty good to normal ears, and is design-forward and digital-only, and definitely not an audiophile product, neither by sound (warm sound) nor by price (high for mass market, low for audiophile gear) or features (does not integrate with regular amps).
You could go with many descriptions. The iMac of speakers (all in one, limited expandability, some unique fancy features). The HomePod Pro minus Siri (better sound, new gimmick)... but it all adds up to a product that is definitely not mass market, and probably not audiophile. Sorta like the Tesla model S, which was not for lovers of fancy cars at all, and too expensive for the mass marker. Or the Devialet Phantom speakers.
A classic "first adopter" product, for a company that wants to enter the mass market at the high end. Appeals to techbros with disposable income or design lovers. People who buy B&O and Teslas, and might read Wallpaper or Wired.
The review could have been good for Syng if they had managed to get it positioned as a halo product: Great for mass market, if only it was affordable. Cue the introduction of a cheaper model down the line. If they had wowed Linus with their special sauce and been there to meet his concerns regarding tonality and connectivity, it would potentially have been a very different story.
EDIT:
Full disclosure. I am definitely the target market for the Alpha Cell. Middle-aged Silicon Valley techbro, drives a Tesla model S since 2017, used to own a set of Devialet Phantoms, early adopter of the iPhone, headphone setup is a Woo Audio Fireflies with warm, semi-closed headphones. But I am pretty clear-eyed about what makes this product appeal to me, and why it probably wouldn't appeal to either mainstream market or the true audio high-end market. The things that I like are not what other people like, and they have good reasons given where they come from.
So why Syng would send a single unit WITH HIGHLY VISIBLE SCRATCHES to a reviewer that appeals to the mainstream audio market is truly surprising. It's like they don't know what their product positioning is.