You can't be serious. They could have avoided 99% of the fanfare created by my reviews by being honest about what they do. They have done everything under the sun to avoid the plain truth of what we have discovered here from grounding issues to actual performance of their products. I had to test no less than three versions of the Schiit Yggdrasil in order to counter their constant denials of the design issues in them. When the owner of the last one sent in his to be verified, they accidentally upgraded its firmware and then measured it! And performed who knows what other upgrades to them.
They proceeded to ban me from all of their threads on Head-fi just as well.
The image they want to portray is what you say. Problem is, no one had tried to test that theory until I came about. The result was some of the most unprofessional conduct I have seen in the industry.
To this day, they have refused to contact me to help resolve conflicts between my findings and that of theirs. An honest company would have immediately contacted me, sent me other samples for testing, verify performance of what I have tested without modification, etc.
There is always an opportunity to make money from a business. What you can't do is regain a good reputation.
But yes, they have done a masterful job of appearing honest with all the backstories, folksy company name, participation in forums (while enjoying full protection of the forum owner by sponsorship), etc. So I am not surprised of your reaction to it but the reality is just not there when it comes to product performance.
Even today, you can't find measurements for all of their products even though they finally have proper measurement gear.