Yeah fair enough, I suppose if they market it as such they should deliver. I just think folks need to listen to an amp/dac/cans (understandably not always easy to do) before judging if they sound like crap. Not to say you don't perform a great service, because you do and measurements definitely play a role... especially when companies try to mislead folks with fake specs and marketing mumbo-jumbo. But subjectivity is the name of the game when it comes to audio and our individual preferences - that's my take at least.
Its not really, you can be subjective all you want but the reality is that its mostly just sighted bias based on what you read on forums like headfi.
Meaning that most of it is in your head.
There are devices that sound better than other devices. And not all amps and DAC's are created equal as we see on this forum.
But something that this forum does show is typically how it would sound.
As a person who tested quite a bit of gear as objectively as I could without using an actual analyzer I have to say that alot of my findings are the same findings as this forum has found.
The one thing that doesn't agree with the measurements, is this specific amp. Just because every headphone we plugged into this amp had a warmer sound vs other amps. And Amir's results didn't show a difference in frequency response.
I would like if it he was able to do more testing and maybe come to the bottom of this difference, but alas the measurements he posts are indicative of the actual fidelity you will get despite "what you think" about it.
You cannot hear details that aren't there, but you might try to listen harder and hear details you haven't heard before.
This has happened to me before, which is why every time I did hear new details; I would go back to other gear and listen for the same details to confirm if one device was better than another device.
Many times I heard the same detail on the other unit once I started listening for it specifically.