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- Oct 11, 2018
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Mark has always been the consummate salesman. I guess that over the years he's sold it all. Often times whatever he sold today contradicted what he was selling yesterday. But audiophiles have poor memory, and he always had an explanation for any of life's audio related discrepancies.
Did buyers get their money's worth? One thing's for sure, they got something no one else at the time (or few else) were selling.
Mark went from "You have to have a pro audio solution for your front end (LNP-2)" to, "No, that's not right, you need total minimalism"--the ML6 preamp (you needed two, in four boxes, for stereo). Each featuring a source selector and a volume pot.
Then he began selling the most insane EQ/preamp anyone could have ever imagined, because all those bad recordings required individual EQ! Sure, it was expensive, and even his old MLAS customers had a hard time relating to his new price sheet. But it wasn't like you didn't get something for your dollar--I mean, I never encountered a rotary knob on a preamp that used precision ball bearing races--at least before the Cello stuff. Those pots alone probably cost as much most folk's entire system.
Then there was 'consumer union' Mark. The Red Rose days, where he'd sell the 'average music lover' a rebranded 'value oriented' Chinese import.
During that time, Mark had an idea that listening to digital audio caused a physiological breakdown of one's precious bodily fluids. To counter, he proposed refurbishing high-end Nakamichi cassette decks, and as part of the total package would sell customers compact cassettes, of music he recorded from his specially modded Studer A80 master tapes. Think about that for a minute. 30 ips dubbed down to 1 7/8 ips. Not many would have had the intelligence to come up with that as a solution to the 'digital problem'.
As much as I can't ever relate to his thing, I don't mind. He's been both entertaining and, to my way of thinking, has maintained a kind of consistency throughout his career (not counting the sex book with Kim Cantrell--that seemed like a one off, and in any case was too over the top for me to read--besides, my guess is that I'd get more tactile stim from manipulating ball bearing races on an expensive preamp, than a romp with an ex MILF--but that's just me).
Did buyers get their money's worth? One thing's for sure, they got something no one else at the time (or few else) were selling.
Mark went from "You have to have a pro audio solution for your front end (LNP-2)" to, "No, that's not right, you need total minimalism"--the ML6 preamp (you needed two, in four boxes, for stereo). Each featuring a source selector and a volume pot.
Then he began selling the most insane EQ/preamp anyone could have ever imagined, because all those bad recordings required individual EQ! Sure, it was expensive, and even his old MLAS customers had a hard time relating to his new price sheet. But it wasn't like you didn't get something for your dollar--I mean, I never encountered a rotary knob on a preamp that used precision ball bearing races--at least before the Cello stuff. Those pots alone probably cost as much most folk's entire system.
Then there was 'consumer union' Mark. The Red Rose days, where he'd sell the 'average music lover' a rebranded 'value oriented' Chinese import.
During that time, Mark had an idea that listening to digital audio caused a physiological breakdown of one's precious bodily fluids. To counter, he proposed refurbishing high-end Nakamichi cassette decks, and as part of the total package would sell customers compact cassettes, of music he recorded from his specially modded Studer A80 master tapes. Think about that for a minute. 30 ips dubbed down to 1 7/8 ips. Not many would have had the intelligence to come up with that as a solution to the 'digital problem'.
As much as I can't ever relate to his thing, I don't mind. He's been both entertaining and, to my way of thinking, has maintained a kind of consistency throughout his career (not counting the sex book with Kim Cantrell--that seemed like a one off, and in any case was too over the top for me to read--besides, my guess is that I'd get more tactile stim from manipulating ball bearing races on an expensive preamp, than a romp with an ex MILF--but that's just me).