Bigger rooms will have less room gain, requiring the subwoofer be capable of more SPL at low frequencies.
Distance to the listening position also matters, not just for SPL, but also the overall frequency response. If you sit in a room mode null, you either accept the null, or use EQ to fill it, necessitating higher SPL from the sub. If you can, you want to position the subwoofer and listening position so that any nulls are above 60-80Hz, where porous absorbers work best, meaning your acoustic treatment remains cheap.
With Genelec subs, you pay a great deal for the GLM integration and build quality. A $600 SVS SB-1000 Pro could comfortably match the $2500 Genelec 7360A in performance, but you would have to do the integration yourself. If you consider the cost of a miniDSP Flex, Dirac Live license, and measurement mic, that is $850 extra, and probably 2-3 hours of fine tuning for someone unfamiliar with the process. If you are mixing/mastering music, I would tell you to just use GLM, convenience is priceless in a professional setting.