You guys keeping up with the news? He unironically should've taken the $100m now.
That would've been before the labs. If they stuck to entertainment like GN said and didn't wade into technical data, they wouldn't have muscled in on GN's and HWU's turf, nor had as much scrutiny. The conflict was obvious from the moment Labs was announced: here's a big corp buying their way to success in a space where the little guys carved a niche for themselves, like MS buying ABK.
But GN's video does bring into question how reliable their audio data is. It's not just money: Steve's experience really shone through, allowing him to pick out mistakes just by looking at them. That plus the commercial pressures of daily content and the constant corrections through annotations and pinned comments shine doubt over the lab and LTT's transition to objective data.
Anyway, the rest of this is probably off-topic so I'm making a clean divide here between audio lab stuff and the drama.
I don't want to post 3 giant videos here, so here's the context:
GamersNexus did a video on LTT ethics and sloppy videos/data on 14/8
Linus gave a tone-deaf 1st response in his forum 3 hours later
GN did a followup video on 15/8 meming the response and all but cutting ties
Linus gave a more measured response on 16/8 where he keeps his mouth shut for most of it
At least 1 hour before, Madison (former LTT employee) documents her LTT experience - story involves abuse and self-harm
Is Linus owed right of reply? There's no law requiring it in the US or Canada, but it's usually saved for egregious accusations, like an actual journalist writing a story on Madison's tweets, not a SunnyV2-like hit-piece. Steve had to weigh up whether giving Linus right of reply was worth letting him get ahead of the story. LTT did a response video (and you can see who's comfortable in front of the camera and who isn't) where James said that the bad graphs were corrected, but then uncorrected because people didn't re-label graph.png to graph.png.old.
Take out the bad data, and what's left in the video? The Billet Labs fiasco, Framework conflict of interest and cosying up to Asus/Noctua. The graphs, mistakes and Pwnage mouse issues all stem from rushed content, which is only bad when it's sloppy. I would not have burned this bridge for a video I chose not to monetise (although LTT monetising their apology video was terrible optics that any amateur could've seen coming), especially if he wasn't being dramatic when he said he has YouTube contacts, and goes to Linus for backchannel stuff. I feel like he made the same mistake Linus did by not fixing his negative Billet Labs video - don't let facts get in the way of a good story. If he told Linus privately about the bad data, half the video wouldn't exist. Linus would correct and apologise. Although, I can see how being Linus' janitor doesn't encourage him to improve.
So you're left with 3 allusions to conflicts of interest (no smoking gun, i.e. email accepting cash for reviews) and one genuinely bad screwup with Billet Labs, which Linus' apology video explained was non-malicious. It's not really that shady that he tried making amends after learning about the problem. And if he was tipped off earlier, then that's one less video topic. As for being a Noctua/Asus shill, it's a running gag that Jayz2cents is an EVGA shill. The evidence is a feeling that he went too easy on Asus (not dogpiling during their motherboard snafu) and recommended the NH-D15 over water coolers even though it was thermal throttling a 13900K. "Trust me bro" was worse image-wise. Framework I agree with. It's one thing to take sponsor money, and another to be an investor. Although I doubt he'd lie about a laptop to shill a niche brand like Framework, it's bad optics. He shouldn't write reviews for competing products. Should he present a review written by others? Should he review Macbooks? Up to him, but for optics, best not to.
If Linus and/or his team really are abusive, then they could have all the right of reply in the world and it still wouldn't absolve them. The bad data was to generate a pattern of behaviours, culminating in selling Billet Labs' prototype. You could see Steve licking his lips in his followup video at Linus' eff-up with his unhinged response about "not selling, but auctioning it". Also, I love the divide and rule by pitting Linus against Luke in clips when they're together, and painting his staff as victims of LTT's daily schedule in a video they curated. Especially given the abuse allegation (and Reddit post about LTT's working environment) pegged at senior staff. If I was a cynic, I'd say the goal was to stop daily uploads, bolster Steve's reputation and cause algorithmic decline. What's funny is they would've burnt themselves out anyway, having created yet another channel recently.
But it did get Madison to drop a bombshell. That's actual grown-up company shizz. Like I'm watching Succession right now, and can't help but draw the parallels between millennials of a big media corp going through crisis management. The new CEO wouldn't look out of place as a Gerri, Frank or other company lifer. S2 is all about them separating storms in teacups from actual damaging news, and whether to grovel or stand firm as a response. If more women speak out, we could get a Cruises situation.
I'm not shilling GN or Linus. Just dissecting beef between my parasocial YouTube "friends" so I and others can have better media literacy. This is why I'd never want a "good guy" or "pro-consumer" persona. Remind people you're a human (although don't say it to deflect blame), or else they think you're infallible, and take it really badly when the illusion's shattered. You need the equivalent of a Roman servant whispering "remember you are but a man" in your ear, but for the audience, not you.