Apart from everything else, the guy from Tekton has made the worst possible decision to defend his business. From a marketing standpoint, it’s a devastating move that will probably sink his company. People don’t want to buy products from someone they dislike.
And this man has managed to alienate pretty much the entire community—a situation he can't undo now. I can’t imagine how he ever thought it was a good idea. Where has he been for the last 25 years? There are tons of examples that say, 'Dude, don’t do it because the cure will be worse than the disease'... It’s like the Streisand Effect.
Even if he were right (which he isn’t), it’s never a good idea to try to defend oneself in that way because the audience perceives it as an attack on the content creator, who, needless to say, will be seen as the victim, not the villain. I can’t understand who advised this man, but it’s the worst decision he has ever made. Even if he were to win a hypothetical lawsuit, his company has created a burden of animosity that it won’t be able to shake off in any way, not even with tons of marketing money.
En español se dice... "salir de Guatemala para entrar en Guatepeor" jajaja.